Starbucks Implementation, Strategic Controls free essay sample

Running Head: Implementation, Strategic Controls, and Contingency Plans Implementation, Strategic Controls, and Contingency Plans STR/581 Version 4 Strategic Planning Implementation Kenneth Kobus July 12, 2011 Starbucks is the universes driving forte espresso retailer. The organization creates a wide scope of drinks just as different sugary treats and baked goods. With more than 17,000 stores overall one would need to ask why an effective organization like this would need to shape a key arrangement. In this world there are no certifications of accomplishment for organizations. An organization may have an extraordinary item, however in the event that it neglects to recognize a particular market, or to utilize a legitimate showcasing plan, it won't have the option to effectively arrive at the buyers. Throughout the years Starbucks has been effectively ready to take straightforward action did at home to the apex of business achievement. By expertly executing their advertising procedure Starbucks has taking espresso administration to a work of art. The firm has had the option to persuade shoppers that its stores give something other than espresso. We will compose a custom exposition test on Starbucks Implementation, Strategic Controls or then again any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Starbucks intends to give a rich encounter to clients to enjoy on a repetitive basis.The organization has turned this purchaser involvement with to a profoundly productive business. The best method to execute a fruitful arrangement is to utilize momentary goals. It’s difficult to see into the future so it is smarter to take a stab at objectives that can be estimated and accomplished. John Thompson of Symantec Corporation once cited, â€Å"I am somewhat old-fashionedâ€I don’t trust you can oversee what you can’t measure,† Thompson has said. â€Å"The significance of targets turns out to be progressively significant as the organization develops in size and scale. Goals additionally fill in as a sign for the ‘team’ about what you are focusing to.If representatives realize you are estimating market development and consumer loyalty, they will focus on those contemplations and act dependent on pointers that you, as pioneer, underscore inside the organization. Destinations help groups and spotlight on what’s significant for the organization to succeed† (The Key to Success? Go Figure,†Ã‚ BusinessWeek, July 21, 2003. ) Starbucks has an extremely inventive innovative work program for thei r new items. The organization is continually searching for better approaches to make the Starbuck experience increasingly pleasurable for its customers.On November of 2001 the organization presented its new item called the Starbuck’s card. The Starbuck card resembles a gift voucher that gives store an incentive to its clients. The objective of this new card implantation is to lessen the time spent paying for drinks. Since it presentation the Starbucks Card has been well known with its clients as it gives a superior method to improve client experience. â€Å"Another execution was to save money on the measure of time it took to make drinks in the ice scoops. Designers at Starbucks notice that baristas needed to take two scoops of ice when making venti-size cold arenas. They at that point returned and overhauled the ice scoop. At the point when the stores began utilizing the new scoops, it â€Å"shaved† off around 14 seconds from the planning time of the drink† (Arola, Manning 2007). This new execution was a piece of the company’s objective of getting the beverage to its clients shortly or less. Starbucks is continually searching for better approaches to improve their items and administrations to their clients. In the event that a client has an issue or a remark they can transform it into the gathering page off of the company’s website.By doing this the organization can get client criticism to the entirety of its new thoughts and items. Starbucks is contending in an industry where showcasing standards needs to follow the differentiator methodology or they will lose piece of the overall industry. The organization objective is to make high an incentive for its clients, or the clients will basically discover somewhere else to go through their cash. Starbucks promoting standards are the premise of the companys upper hand inside the espresso business. Starbucks items are related with high caliber, and the organization commits itself to creating excellent products.Because of this relationship with great, Starbucks has had the option to charge a more significant expense or premium for its items. For whatever length of time that the organization can secure its notoriety for high caliber and solid qualities, it will have the option to keep up its top notch costs. Practical strategies According to the perusing â€Å"Functional tacticsâ are the key, routine exercises that must be attempted in each utilitarian areaâ€marketing, money, creation/tasks, R;D, and human asset managementâ€to give the business’s items and services.In a sense, useful strategies interpret thought ( terrific methodology) enthusiastically intended to achieve explicit momentary destinations. Each worth chain movement in an organization executes practical strategies that help the business’s technique and help achieve vital targets. † (Pearce, and Robinson 2011) Starbucks must keep up its top notch technique. In territories of work that organization must improve its advantages bundle in order to improve the lesson of its representatives. The organization must not be attracted away from McDonalds low value way to deal with espresso. Starbucks has been confronting overwhelming rivalry most ecently. Organizations like McDonalds are delivering espresso on an a lot less expensive scale than Starbucks. In the past there were hardly any organizations in the gourmet espresso business yet that is presently evolving. Before all else Starbucks had the option to utilize its showcasing ability to make a great picture of premium gourmet café experience. This promoting technique was what gave Starbucks its significant preferred position over its rivals. The organization additionally utilized this promoting system to put more than 17,000 outlets worldwide and to have every outlet merge into their networks. Activity ItemsIn management, anâ action itemâ is a recorded occasion, task, action, orâ actionâ that necessities to occur. Things to do are discrete units that can be taken care of by a solitary individual. Things to do are essential to Starbucks Strategy. A thing to do is a reported errand that must happen so as to enable an organization to accomplish its momentary objectives. Things to do should generally be possible by one individual. One thing to do that has been actualized by Starbucks is the 5 second work rule. â€Å"According to the thing to do, Baristas are not, at this point required to maneuver shots into shot glasses where the nature of the shot can be seen.We are currently permitted to pull the straightforwardly into the cup. In the event that the planning of the shot is right, at that point the client gets what they get. On the off chance that the planning of the shot isn't right, the cup and the syrups and some other pre-prepared things go into the rubbish. (Starbucks Forums site) This may appear to be minor yet if one somehow managed to duplicate the 5 seconds by the quantity of shots and stores, it would add to a large number of dollars in likely reserve funds for the organization. Another significant things to do that representatives can utilize is the organizing of client experience.Customers don't care for hanging tight in line for long so laborers must utilize the company’s innovation and their own preparation to speed up client administrations. Achievements and a cutoff time The assistance stay with the on target it is imperative to have achievements and cutoff times. This encourages everybody to have a need to keep moving about what should be finished. Making arrangements for cutoff times must not be too tedious. On the off chance that the arranging stage is to long, the organization will miss it cutoff times. Starbucks made an association with Green Mountain Coffee in March of 2011. The organization raced to do this rewarding arrangement on the grounds that McDonalds, (one if its primary adversaries) were likewise in chats with the Green Mountain. Hazard Management. All organizations need to have some type of hazard the board plan so as to relieve their possible misfortunes. One of the serious issues that influenced Starbucks was its over extension. The organization was at risk for commoditizing espresso and losing its great experience. Starbucks must actualize an arrangement for long haul financing particularly as it ventures into universal markets. It should likewise have a back up plan for its coordinations and espresso flexibly.

How to Write Papers For Journals - Tips for Your First Paper

How to Write Papers For Journals - Tips for Your First PaperIf you are planning to learn how to write papers for journals, there are a few tips that you need to keep in mind. The first thing to know is that papers for journals do not have to be perfect. Instead, you should simply be able to produce a piece of writing that people will find informative and interesting.You might be overwhelmed by the number of papers you need to write each semester. It is usually not a good idea to use too many research papers. However, if you have an assignment or two to write each semester, you may feel tempted to overload yourself. This is a bad idea because it will strain your writing muscles and will put too much pressure on you.Since you do not want to feel like you are too overworked, do not try to make it through a piece of writing before it is due. Save yourself some stress by checking your paper and then re-checking it. During exam time, if you need to edit a paper, consider sending it to a pr ofessional editor.If you are learning how to write papers for journals, you can also try using notes as a way to supplement your original work. You should try to keep your notes short and focus on getting to the point. In order to do this, you will need to come up with your own ideas and have the ability to come up with them. If you do not think you have the ability to come up with original ideas, you can look to other sources of information.A good source of ideas is the library. Many individuals have already written articles for school projects and used them as a basis for their own papers. Reading the journals you have already read is also a great way to build on previous works. You can also look at other people's writing to get ideas for your own papers.As you begin to learn how to write papers for journals, you will find that there are many resources available online. For example, you can take advantage of online writing courses. These courses will teach you how to develop speci fic academic skills. Some of these skills include outlining, use of language, and how to write effectively.There are also many books that can help you learn how to write papers for journals. While many people rely on the Internet for this type of education, others do not. Before you take on learning how to write papers for journals, make sure you do some research to find out which book best fits your needs.Regardless of the course you take to learn how to write papers for journals, there are a few tips that will help you in your learning. Take some time to read a book and then make notes on how the book used different techniques to get the most out of writing. By learning how to do this, you will be able to put together your own unique style and really impress your peers.

John rawls fairness as justice essays

John rawls decency as equity articles John Rawls accepts that decency and equity ought not be viewed as the equivalent, however that reasonableness is a significant idea of equity. He concentrates consideration on equity as an excellence of social foundations. He doesn't look to specific activities or of people, yet to rehearses. Rawls states that equity is simply part of the vision of a decent society. His interpretation of equity can represent the parts of the utilitarian perspective on equity which can now and then be deluding. Rawls origination of equity can be separated into two standards. The first thought in quite a while origination of equity is the freedom rule. It expresses that every individual taking an interest in a training has equivalent rights and freedoms. This implies everybody ought to be dealt with similarly and given similar rights. The freedom rule applies especially to the lawful frameworks and giving residents of a training essential opportunities. The second thought for his origination is the distinction guideline. This standard compensates for the imbalances that can happen concerning riches and social positions. Contrasts are just reasonable in the event that they work out to the upside of everybody, and the positions are accessible for all to accomplish. Disparities can't be defended if some profited while individuals at the base didn't, this rather would be equity as utilitarianism if those at the top were the greater part. In the wake of setting the underlying standards, Rawls makes note that individuals of a training will be self intrigued. He believes, be that as it may, that equity can even now be manufactured if those individuals are discerning while building up freedoms and rules. Discernment can be accomplished with a cloak of obliviousness. By one way or another individuals ought to be ignorant concerning their status in a general public, when making claims for equity. The primary strategy for making a fair society is to permit the members to voice their grievances or freedoms that they feel are standards which they wish to be bound to in future events. With e... <!

Individuals that Transcend Time Non-linear and Fantastical Narratives of Kindred and The Rag Doll Plagues - Literature Essay Samples

The sociopolitical and cultural landscape of the present is undeniably shaped by that of the past. Past sociopolitical and cultural tensions serve as foundation for the contemporary psychology we experience. However, alongside this connection is a divide between the contextualization of the past and present individual. This means that the individual who experiences cultural and sociopolitical tensions specific to their time period will inevitably be divorced from the experiences of another in a different time period. Morales and Butler employ fantastical narratives in The Rag Doll Plagues and Kindred in attempts to both breach and accentuate this divide. There is an exchange of past, present, and future cultural information made available through the deconstruction of linear time. This allows for a more accessible understanding of such cultural information. Morales makes time cyclical in The Rag Doll Plagues by exploring similar narratives in different time periods via one individual ’s past, present, and future selves. Butler literally removes the obstacle of time in Kindred as the narrator, Dana, travels back and forth through time and space, shifting from the twentieth century to the Antebellum South of America. By removing the distance that is time, these authors reveal how familiar oppressions function across the past, present, and future. In addition, they show how the individual is both restricted and uninhibited by the cultural framework specific to their space and time. The narrative of Morales’s The Rag Doll Plagues travels across centuries, with past, present, and future settings. The novel is separated into three books with settings that span from the seventeenth century to a late twenty-first century speculative future. The reader is grounded by the continual reminder of Spanish imperialism and its influence on colonized citizens over these time periods. The narrative may begin in a recently colonized Mexico City and end in the imagined city of â€Å"Lamex†, but the area of study remains the same. In this way Morales allows the reader to observe the effects of Spanish colonial rule on Mexico across all time frames. The fantastical device that Morales employs most effectively, however, is his use of the narrator. The Rag Doll Plagues follows what appears to be an individual â€Å"entity† of sorts. This entity appears and reappears across space and time. The narrator is called Gregory in all three books, and although he exists as different individuals in differing time periods, it is heavily implied that â€Å"Gregory† is connected to his past and future selves through shared ancestry. Writing Gregory again and again via his past, present, and future selves immediately begins to chip away at the binding reality of time. More significantly, this leads the reader to consider how the effects of Spanish imperialism similarly persist and evolve over time. In the beginning of â€Å"Lamex†, Gregory considers his ancestors and their influence over his current situation. Gregory of â€Å"Lamex† finds himself, like the Gregory of the first two books, in the midst of a plague-ridden Mexico. Morales carefully characterizes both narrator and setting to accentuate what has persisted and what has evolved over time in colonial and post-colonial Mexico. Gregory thinks to himself in â€Å"Lamex†, â€Å"In a matter of minutes we would step out into an area devastated by a spontaneous plague. Si lently, I prayed for God’s help and that the computerized ghosts of my ancestors would accompany me in this battle† (Morales 113). This mirrors the thoughts of the Gregory from book one, â€Å"Mexico City†, as he prepares to enter the city as well, â€Å"In one instance, I beheld numerous cadavers in different stages of decay trapped on a sharp river bend. I pondered the cause of these deaths. Don Juan Vicente’s letters described a disease that had killed hundreds, but that had left as quickly as it had materialized. Were these unfortunate remains the aftermath of the malady? Poverty and illness attracted me, as if I needed to get closer to that which I rejected† (Morales 5). These two scenes mirror each other as they introduce each Gregory to the setting of the plague. However, there are observable differences in the characterization of our two narrators. The Gregory from â€Å"Mexico City† reads as detached, even somewhat indifferent, silen tly contemplating whether the corpses he sees are of relevance to him. The Gregory from â€Å"Lamex† reads with resolve. He is not emotionally volatile, but he grasps the extent of the plague’s destruction, and prays for assistance from his ancestors. He does not blindly reject the poor and the diseased, only struggles with the reality of their suffering and his subsequent feelings of powerlessness. Morales characterizes these narrators differently to reflect their different contextualization. The Gregory of â€Å"Mexico City†, a product of early Spanish imperialism and the related factors of racism and classism, is at first not so sympathetic toward his patients. The Gregory of â€Å"Lamex† is not a saint, but he certainly gives off a stronger sense of self awareness. He has been contextualized in a Mexico that has already endured centuries of consequences of imperialist rule. This Gregory has seen the events unfold over time, proceeding from his ancesto rs in seventeenth century Mexico City. Finding himself once again in a plague-ridden Mexico, the Gregory of â€Å"Lamex† feels compelled to reflect on his past selves and their influence, calling on the â€Å"computerized ghosts† of his ancestors. The reference to his ancestors and their â€Å"computerized ghosts† merits more attention. Gregory, in â€Å"Lamex†, continues, â€Å"For many years I have been frequented by two individuals, Papa Damian and Grandfather Gregory. It is comforting to know that they come when I most need them. They are individual human lives who have escaped the parameters of time and the limitations of the computers that house the detailed descriptions of history† (Morales 113). Gregory certainly experiences a sense of interconnectedness with his ancestors, who experienced similar trials of plague and death. He continues later, thinking of his grandfather, â€Å"His self-description, once computerized, was so intense that in hours he became a computer ghost and now appeared to assist and guide me through this world which I believed to be real† and â€Å"Grandfather Gregory and Papa Damian continuously pursued a better past. They understood that we created the past and not t he future in the present. Now, I too, strove for a better past† (Morales 124). Morales uses these descriptions to destabilize boundaries created across time but also to counter the assumed binary of fact and fiction, history and reality. Gregory realizes that, not only has his ancestor transcended space and time, he has transcended the idea of history and fiction as opposing forces. The lines, â€Å"this world which I believed to be real† and â€Å"Now, I too, strove for a better past† most explicitly underline Morales’s desired message (Morales 124). The present that Gregory finds himself can be considered indeterminate because of how heavily it relies on the history of his ancestors. He strives for a better past in the sense that he seeks to more fully understand the experiences of his ancestors. Gregory writes that he observes a world that he â€Å"believes† to be real because he understands how intimately the constructed present depends upon the perceived past. Similarly, he desires a better past in order to create a better future. He is not objectively connected to his ancestors: it is imperative to realize that they remain â€Å"ghosts†, accessible only through digitized histories. However, it is their nature as computer ghosts that make the interconnected nature of the past, present, and future more tangible. His ancestors exist within their digitized histories as entities of the past, indeterminate in nature. If these computer ghosts were the figures that constructed that past that led to Gregory’s present day, they are tangible enough to influence history. These intricate narrative decisions pertain to the greater scope of colonial influence because they demonstrate how developing narratives mirror developing sociopolitical frameworks. The Gregory that narrates â€Å"Lamex† has the ability to see the long term effects of imperial rule and how they’ve begun to alter their manifestations. Beyond his dealings with the plague itself, consequences of imperial rule have trickled into his own life and work experiences. He must make the decision to have a surgery that would give him a computerized arm or risk losing his job. Although it may appear removed, this forced decision is also a consequence of imperialist Spanish rule. The developing city of â€Å"Lamex† and its administrators demand higher efficiency: you must submit your body to this surgery in order to accommodate for the colonial machine and its industries. Remember that the Gregory from book one, â€Å"Mexico City† remarked, â€Å"Poverty and illness a ttracted me, as if I needed to get closer to that which I rejected† (Morales 5). The Gregory of â€Å"Lamex† is made intimately closer to that which he rejects: the computerized arm. The relevance of the line spoken by the Gregory in book one is that it plainly demonstrates the evolution of societal tensions over time. While the earlier Gregory is drawn to illness and poverty that disgusts him, the Gregory of â€Å"Lamex† must face a mechanized world or risk being left behind. He must literally become closer to the machinery that he rejects, revealing how the tensions from seventeenth century Mexico City have adapted over centuries to apply to the contemporary individual. Nadine Flagel considers Kindred and its use of time travel in her article â€Å"‘It’s Almost Like Being There’: Speculative Fiction, Slave Narrative, and The Crisis of Representation in Octavia Butler’s Kindred†. She writes, â€Å"Though introduced to slavery’s brutality, Dana still articulates her identity as that of a twentieth century spectator; she asserts distance while time travel negates it† (Flagel 236). While Morales accentuates a sense of interconnected-ness across time, Butler uses Dana’s narrative to demonstrate how even explicit time travel will fall short of a first hand, contextualized experience of oppression. Throughout Kindred, Dana looks back to her ancestors as second hand sources of experience. This is despite her being literally sent back and dropped in the middle of the Antebellum South. After Dana’s first experience traveling back in time, she says, â€Å"I don’t know. As real as the whole e pisode was, as real as I know it was, it’s beginning to recede from me somehow. It’s becoming like something I saw on television or read about—like something I got second hand† (Butler 17). These lines show that even with her transcendence of time and space, Dana feels quite apart from the psychology of her ancestors. She feels like an observer rather than a participant, and she is quite aware of the differences between her contextualization as a twentieth century black woman and her ancestors’ as slaves in the Antebellum South. She says, â€Å"To survive, my ancestors had to put up with more than I ever could. Much more. You know what I mean† (Butler 51). Dana knows that her identity is that of a twentieth century black woman and that this identity will inevitably restrict her from a truly first-hand experience of the Antebellum South. She may be sent back in time, but during these lapses she is experiencing slavery through the contextualize d psychology of a contemporary individual. Under the context of colonial rule, past experiences read more as lessons to be learned from, lessons that Gregory’s ancestors seemingly attempt to rewrite themselves as they persist as Barron 13 computer ghosts over time. Dana’s specific oppression under the social and political constructs of the twentieth century divorce her from the brutality of the Antebellum South. Still, Dana observes an undeniable and even dangerous connection between herself and the foundation of slavery from which her contemporary being arises. Like Gregory, she sees that her ancestors are beings that have â€Å"escaped the parameters of time†. They exist in her as Gregory’s Grandfather exists in him in â€Å"Lamex†. Dana knows she is not the same as them, that she does not share their experience of violence and oppression. However, the relevant cultural and sociopolitical frameworks are unavoidably tied to her present life. Dana says, â€Å"If I was to live, if others were to live, he must live. I didn’t dare test the paradox† ( Butler 29). Dana understands that the connection between her past, present, and future is solid. She is afraid to question it. This reflects the fact that her contemporary self has been constructed from her past relatives, her present day experience constructed with slavery as its foundation. Dana experiences diff erent forms of oppression in the twentieth century. Her white husband, Kevin, tries to support her but often undermines her autonomy and intelligence. He says to her after she explains her disadvantage, â€Å"You’re working yourself into a mood that could be suicidal if you’re not careful† (Butler 51). This response could read as concerned, but in actuality, it stems from a severe lack of perspective. Dana is already at a disadvantage for not possessing the mental framework of her ancestors in the era of slavery. Kevin, a white, twentieth century man, truly has no concept of Dana’s experience as a black woman, let alone that of her ancestors in the Antebellum south. For these reasons his response is dismissive. He applies an â€Å"objective† take on her situation, remarking that she should be careful not to breach dangerous mentalities. In reality, Kevin’s objectivity is white and male, and his concern a frustration over Dana’s appare nt Barron 14 fatalism. Meanwhile, Dana is not being fatalistic, but realistic. Dana also experiences oppression in her work, which is referred to as a â€Å"slave market†. She describes menial labor with very low pay, and managers who have little care for their employees. This is absolutely unlike the slavery her past relatives endured, but it is not wholly unrelated. Just like how in â€Å"Lamex† Gregory must â€Å"commodify† himself in order to work more efficiently, Dana is treated as an easily tradable commodity of labor. Again, this is nothing like the reality of slave labor, but we can observe how both slavery and imperialism functioned to provide the groundwork for the nature of contemporary labor markets. Efficiency and productivity are valued at the expense of the individual’s autonomy and even humanity. Morales and Butler recognize that time abstracts the individual from the narratives of the past. Both authors use non-linear or cyclical depictions of time in their attempts to breach this abstraction. This device, be it flat out time travel or a time/space transcendent narrative entity, allows the individual to see beyond the constructs of time. However, the individual remains aware of their situation within specific periods. Dana knows she is a twentieth century black woman author above all else. The Gregory within â€Å"Lamex† knows he exists in the mechanized late twenty-first century, surrounded by the digitized histories of his ancestors. And yet, both Dana and Gregory achieve an understanding of their respective struggles that transcends the restrictions of an individual psychology. They are made aware of how relevant their pasts are, and in a sense, how relevant they are to their pasts.

Human Resources An Organization - 1424 Words

HUMAN RESOURCES: THEORETICAL – Human Resources include all the actions to recruit the right workers for the business and train them for the job. In the human resources department they work out what level of skills are needed by the workers and how many workers are needed for business. They have to create a positive working environment for the workers to insure that the workers are happy and working well to achieve the business’ goals. They also deal with the conditions of employment and the workers’ salaries. The human resource department’s job is to recruit the best workers for the job, also make sure training is put in place so that the new employee’s know how to work to their full potential and help achieve profits for the business and the business ‘goals. Their job is also to fire workers if they aren’t obeying working procedures and then hiring new workers to replace the old. They also help develop a competitive advantage which includes building the capacity of the com pany so they can offer an exclusive product/service to customers. They try developing strategies for the business and opportunities. MOVIE – In the movie we see that Andy goes for a job interview at the fashion magazine Runway, and soon gets the job. Andy is known as a joke to the business and doesn’t fit the position as she knows nothing about fashion and certainly doesn’t wear the correct outfits. There’s a sense of humour in the human resources as the brought Andy in to have an interview with herShow MoreRelatedHuman Resource Management And An Organization Essay1140 Words   |  5 PagesHuman resource management is a tool in an organization, which focuses on the recruitment, management, and giving direction to the people who work in the organization. Human resource management is a vital component, which deals with issues concerned with people. 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Movie Analysis Dallas Buyers Club Directed By Jean Marc...

MAJOR WRITTEN ASSIGNMENT: TOPIC TWO ESSAY WORD COUNT: 1893 In film, drama is the most diverse of genres with many subcategories such as crime drama, comedy drama, romantic drama, historical drama etc. Dallas Buyers Club directed by Jean-Marc Vallee and The Imitation Game by Morten Tyldum both take on the role of producing historical and biographical dramas. These can be categorized as both films are set in the past to tell a story and through the perspective a certain important person and time in history. The purpose of a drama film is to touch on realism of a central protagonist and the people that he/she interacts with, to touch on social issues mostly and go in depth indirectly through a character’s encounter with the issue(s). The genre most commonly is known for relying on emotional techniques that cause sympathy for characters to drive the film to be put into the typical convention of drama. Also, the films focus on building up characters that the audience can relate and engage with, and social interaction between the characters . When a person thinks of the genre of drama, the first thing that may be recognized and associated is that the film type strongly relies on emotional techniques. Especially examples that the audience can relate and engage with. Ron from Dallas Buyers Club s emotionless first introduction to the audience makes his small acts of humanity resonate stronger with the viewers. Similarly this occurs with Alan from The Imitation Game s character;

Profitability and Financial Stability Reef Ltd

Question: The following information has been extracted from the financial statement and notes of Reef Ltd: 2017 2016 Service revenue $580,000 $575,000 Interest expense $23,000 $26,500 Income tax expense $44,600 $53,000 Profit $52,500 $56,100 Preference dividends $2,800 $2,800 Total assets $540,000 $555,000 Total liabilities $300,000 $330,000 Preference share capital $62,000 $62,000 Ordinary share capital $110,000 $100,000 Retained earnings $68,000 $63,000 Required: Evaluate the company's profitability and financial stability by calculating and analysing the re ratio(s). Answer: Measurement of Profitability and Financial Stability through ratios Ratios 2017 2016 Gross Profit Margin 20.71 23.58 Net Profit Margin 9.05 9.76 Return on Assets 9.72 10.11 Return on Net Worth 45.18 53.30 Debt to Asset Ratio 0.55 0.59 Gross Profit Margin shows the efficiency of the firm. More the gross margin means more in efficient in operation. It can be observed that the gross profit margin of the organization is low and also the gross profit margin of 2017 is less than 2016. Also the net profit margin of the company is very low. The net profit margin of 2017 less than 2016. Return on Assets implies the income generated in respect of total asset. It is observed that the return on assets of the organization is not in good position also it has decreased from 2016 to 2017. Return on net worth means the income generated in respect of equity fund. It is near to 50%. So, it is in average position but it has also decreased from 2016 to 2017. It is observed that, debt to asset ratio has declined from 2016 to 2017. In overall, it can be said the financial position of the company is not so good and financial position of 2016 is good from 2017. Benefits of Ratio Analysis i) Ratio Analysis is one of the important tools of financial analysis. It helps to understand the financial position of an organization.ii) The efficiency of the company can be judged by the ratios. Ratios show how well the assets could be utilized and could earn profits.iii) Different companies can be compared with each other through the ratios.iv) Trend analysis can also be done through ratios. Trend analysis is the judging of a company over the period.v) It helps to find out the weakness area in operations. Limitation of Ratio Analysis 1. Ratio analysis is done to find out the relationship using past information and business is now concerned current and future trend.2. All the companies in industries are not same. They operate in different economic environment such as rules and regulation, structure of market, etc. Ratio analysis does not include those factors. References List Bragg, S. (2000)Financial analysis, New York: Wiley. Chesnick, D. (n.d.)Financial management and ratio analysis for cooperative enterprises. Moy, R. (2000)An analysis of the position and status of sound ratio in contemporary society, Lewiston, N.Y.: Edwin Mellen Press. Rodgers, P. (2008)Financial analysis, Oxford: CIMA. Velez-Pareja, I. (n.d.) Financial Analysis and Control - Financial Ratio Analysis (Slides),SSRN Journal.